Tesco to become home of most loved toys this Christmas

20 Oct 2016

Tesco is set to become the UK’s top destination for toys and games this Christmas as it looks to take the stress out of Christmas shopping for customers.

The retailer will today launch a price-checking initiative on hundreds of the UK’s most loved toys, to ensure customers can get everything they need under one roof this festive season.

The initiative, which will price-check against Argos on a regular basis, means customers will benefit from market-leading prices both in store and online.

Matt Davies, Tesco UK and ROI CEO said:

We’ve done a lot already to serve our shoppers better, but we’re always looking to do more. We want to take the hard work out of Christmas shopping and help our customers get everything they need under one roof. That’s why we’re price checking against Argos on over 8,000 products including the most loved toys.”

To highlight Tesco’s fantastic range of toys, Tesco has launched a new ‘Toy Tester’ TV advert which sees an elite team of young toy testers putting their most loved toys through their paces.

Tesco’s top 10 toys for Christmas will also be covered in the scheme including the popular Hatchimals, Nerf Nstrike Hyperfire and Vtech Magical Unicorn.

Tesco has also created a free, bespoke 123 page toy catalogue which contains a number of fun activities to help kids create their Christmas wish lists. The catalogue is available now in nearly 900 stores across the UK and will be sent out to families up and down the country.


For more information please contact the Tesco Press Office on 01707 918 701    
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