Matt Simister

Matt Simister

  • CEO Central Europe
  • Welwyn Garden City, UK

Following his graduation from Sheffield University and a short spell working for a London marketing agency, Matt started working for Tesco in 1995.

He spent his first 10 years working in the UK, in corporate marketing, health and beauty, household, dairy and meat, before his appointment to Category Director for Meat, Fish and Poultry in 2002. After a brief spell as Category Director for Household, Cookshop and DIY, Matt then set up the International Buying Office, which developed and bought a regional range of grocery products for Central Europe whilst also initiating our Business Unit relationships with multinational suppliers across the Group.

In 2007 Matt was promoted to Commercial Director for our Czech and Slovak business where he spent 3 years living with his family in Prague, before returning in 2010 to develop and set up our Group approach to sourcing, regional procurement and inbound supply chain management for fresh food and own label products. In March 2015 he was delighted to take up his new role as Commercial Director for Fresh Foods and Commodities to fully integrate this capability into the business. He is now the CEO for Tesco Central Europe.